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Social Media for Professionals

This is an online course, which you can study for independently and at your own pace. 

Social media is a powerful tool for supporting your professional activities. It can help you build networks, enhance organisational processes and work practices and boost your personal career development.

If you've ever wanted to exploit the power of social media but didn't know where to start, this course is for you. You'll consider how social media can help you achieve your own professional goals, explore some of the most common social media platforms and discover how other organisations and individuals use social media in a professional context. You'll develop your own personal social media brand, start to build an online professional network and discover diverse new sources of specialist information. Finally, you'll consider how social media can be used for marketing, organising events or managing collaborative and remote-working projects.

Throughout, you'll access targeted information delivered across a range of blogs and social networks.

Social Media for Professionals has been created as part of an 'Issues and Debates' style of learning. It has been designed to stimulate intelligent dialogue and debate and provide a valuable and evolving resource of professional knowledge and experience.
This style of course is split into two activities: Understanding the issues and Putting it into practice. The first encourages you to think about a topic, drawing on your own professional experience and knowledge. The second helps you to put ideas and/or theories into practice as part of your day-to-day work.

Social Media for Professionals enables the learner to:

  • Define your own professional goals in using social media
  • Identify the most personally relevant social media platforms and tools
  • Appreciate the importance of social media etiquette and appropriate privacy settings
  • Use social media to stay up-to-date
  • Develop your personal social media brand
  • Build an online professional network
  • Monitor the effectiveness of your social media activity
  • Avoid information overload
  • Integrate social media as a tool within your wider organisational practices

Target audience

This course is aimed at FM professionals who want to integrate social media into any level of their work life.

Learning outcomes

Introducing social media and social networking
  • Web 2.0 and the semantic web
  • Social media as a concept
  • Social media platforms
  • Social networking
  • Privacy and openness
Social media and you
  • Using social media for business
  • Defining your goals
  • Choosing your platforms
  • Presenting yourself
  • Setting up your network
Staying informed
  • Using social media to keep up-to-date
  • Following blogs
  • Joining groups
  • Using social media clients
  • Avoiding information overload
Building relationships
  • Using social media to spark new relationships
  • Social media etiquette
  • Virtual vs. real world networking
  • Monitoring success
  • Building your personal brand
Extreme social media
  • Social media for marketing
  • Social media projects
  • Social media events
  • Physical tracking
  • Virtual worlds

Each course includes a fact sheet that you can print off or download. The fact sheets summarise the key learning points from each module for you to refer to once you have completed your learning online.

Price Professional body member price
One course £85+VAT £65+VAT


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